Case Studies

Learn how a voting contest reached 170K Facebook users, and crowdsourced charitable giving to 12 schools.

The Goal

Bank of Ann Arbor needed to scale its highly successful jumpstARTS giving program for local schools to social media channels.

The Campaign

Bank of Ann Arbor is ranked as one of the top Power 100 Banks on Social Media by The Financial Brand, and has a long history of charitable giving. The Bank had $36,000 to give away to support creative arts programs at local schools, and needed a way to engage its online community in directing its donations.

The Solution

Bank of Ann Arbor launched a two week-long Voting Contest, encouraging its community to vote for which of its 12 local schools would receive $3,000 towards its performing arts programs. Bank of Ann Arbor used CafeGive’s Voting App to create a fun, branded way to drive votes and motivate partner schools to promote the campaign.

The Results

Bank of Ann Arbor’s campaign was hugely successful. In a little over 2 weeks, the campaign gained over 47,300 votes, grew the bank’s fanbase by 10%, reached 170,000 Facebook users, and successfully crowdsourced charitable giving to 12 schools. From the beginning, Bank of Ann Arbor involved all 150+ area schools and 150 employees to act as campaign advocates and promote the campaign. Bank of Ann Arbor leveraged its strong social media presence and the Voting App’s built-in sharing features to make the campaign go viral.