It's all about stories: ours and yours.

The case for cause marketing is clear. The challenge? Engaging your community and business to drive a successful campaign in a cause marketing landscape that’s constantly evolving. To help you stay ahead of the curve, we’ve drawn on our own experiences to compile 6 Best Practices to help make sure your social media campaign and cause are a success:
The 2013 Oklahoma tornado struck without warning. During the afternoon of May 20th, the tornado whipped through Moore, Oklahoma, killing twenty-four people, injuring 377 others, and causing over $3.5 billion in damages. By that Thursday, Patelco Credit Union had launched a Facebook app as part of a cause marketing campaign to provide relief to victims of the devastating tornado.

Find out how to optimize your CSR Communications Strategies with four major actions. Learn about how Credit Unions have discovered new ways to publicize community events and use ads to tell a story. See how effective social media use is about more than posting.
Innovators around the world have found ways to tap into the power of social media for good. They’ve used social media to help end hunger and homelessness, close wage gaps, and lead the fights against cancer and childhood obesity. Digital tools are starting to meet real-world needs, and cause marketers are leading the charge in surprising and unconventional ways.

You have to admit: being a superhero has its perks. Sure, there are a few downsides —secret identities, maniacs kidnapping your loved ones, the whole defying-death-on-a-daily-basis thing— but, come on, who doesn't want the adventure, the superhuman abilities, the cool headquarters? There’s the Batcave, Stark Tower, the Fortress of Solitude... Who doesn’t want their own place to mess around with cutting-edge technology?

The champion of multi-taskers, you’re approving a new logo while writing a press release and tweeting about your company’s latest product. From lead generation to creating content, you do it all. Whether you work for a start-up, a non-profit, a small company, or are a small department within a larger corporation, you are familiar with doing a LOT with less. Here are top tools to help make your job a little easier.

The Halo Awards have always inspired us, and this year was no different. Given annually at the Cause Marketing Forum, the awards celebrate the work of marketers who develop creative campaigns that simultaneously support their brands and improve the world.

Believe it or not, even cause marketers have trouble finding time for, um, causes. Between rolling out our new Cause Marketing Self-Serve platform, supporting our apps, and participating in the 2013 Cause Marketing Forum, it’s been a hectic couple months for the CafeGive team. Busy as things get, however, we always make sure to carve out some time to give back to our community and volunteer. That’s because it’s rewarding, it’s fun and —now more than ever— the world needs it.

A little less than a year ago, social media marketing app Wildfire made headlines when it was acquired by Google. The high profile deal signalled a fundamental shift for the social media marketing community. Backed by a multi-million dollar company, Wildfire could increase its audience exponentially and get social solutions into more hands and businesses. Social media marketing had fully gone mainstream.

Like you, we understand the devastating effect that the Oklahoma tornado had upon families and communities. And like you, we want to help. At CafeGive, we’re making it easier and more affordable for organizations to boost their charitable power through our Oklahoma Tornado Relief “Make The Match” offer. In one business day, you can create a branded matching donation campaign that will be up and running to help rebuild the lives of tornado survivors.