It's all about stories: ours and yours.


What do the recent changes to Facebook Contests mean for your business or nonprofit? Facebook administrators can now create promotions without 3rd party applications. Joe Waters - author of Cause Marketing for Dummies - invited CafeGive to write a guest post exploring what these changes mean, and why 3rd party apps still offer the most flexibility when it comes to Facebook contests.
Halloween candy has barely hit the shelves, but time is already running out to plan year-end giving campaigns. Whether you want to raise funds and awareness for a cause, give thanks to supporters, or just spread joy, these marketing ideas will help you make your campaign stand out.
When it comes down to it, we’re all animals. Which is why we need to do our part to help all species thrive. This National Wildlife Day, we celebrated all things animal with a roundup of our top three wildlife-saving campaigns. These exceptional examples of cause marketing combine the powers of social media and innovative multimedia to raise funds and awareness for our furry/scaly/multi-legged friends.

When companies, organizations, and nonprofits join together for a cause, it creates a tangible impact. And social media is one of the most powerful tools available to transform awareness into direct action. See how companies like Prometheus turned 'Likes' into kayaks for children with disabilities, and organizations have used social media to support disabled veterans and end hunger.
Bullard Law is putting on their bowling shoes from now until October 10th, while 12 teams compete for prizes, bragging rights, and to support a great cause. The online fundraising campaign to benefit Cascadia Behavioral Healthcare culminates in an in-person match between participating teams. Now there's a cause marketing campaign that's right up our alley!

It's well known that in the Pacific Northwest we love our bicycles. So it's fitting that Seattle’s Verity Credit Union is celebrating all things cycling with 2013 “Roll On Seattle” - a CafeGive-powered photo contest. Verity fans can submit photos of them with their bikes and vote on their favorites. In a great example of cause marketing, Verity is also donating $5 for each of the first 100 entries.

At CafeGive Social, we’re invested in using digital technology to improve the lives of fundraisers and marketers. We are proud to unveil our new pledge feature: a mobile extension of our Donate app. The feature allows mobile phone users to pledge or donate online with a simple Facebook login or with their email address. Learn how we're making giving-on-the-go easier for social businesses, nonprofits, and their partners, and how Children's Heart Foundation is successfully using this new option.
Our website has a new look! Our developers have been hard at work revamping our website, logo, and features to create a more centralized resource hub for all of your cause marketing app needs. The new layout makes it even easier to connect with the great social media apps, content, and resources that you need to meet all of your cause marketing needs. Take the new site for a test drive, and let us know what you think!
This week we are focusing on tips and best practices for your bank’s CSR communication strategy, and specific strategic advantages for commercial banks engaged in cause marketing. The recent 2013 Cone Communications/Echo Global CSR Study, published in June, offers an in-depth look at what CSR strategies work around the world, and how consumers respond to them.
The case for cause marketing is clear. The challenge? Engaging your community and business to drive a successful campaign in a cause marketing landscape that’s constantly evolving. To help you stay ahead of the curve, we’ve drawn on our own experiences to compile 6 Best Practices to help make sure your social media campaign and cause are a success: