It's all about stories: ours and yours.


Every marketer worth their salt knows the 4Ps of Marketing. But when E. Jerome McCarthy wrote about Product, Promotion, Place, and Price in 1960, it was in an altogether different business landscape. Now enter the new 4Ps: a more meaningful, more social way for businesses to engage with consumers and shape a dynamic marketing strategy.

Even more than politicians themselves, their political campaigners are the masters of rhetoric. Some of the world’s most innovative marketing campaigns are born in the fray of political races, so what can marketers learn from political campaigners about creating oval office-worthy campaigns for their brands and causes?

Does it feel like you're surrounded by hearts this month? Snap a photo! Then upload it to the Hearts In Nature Photo Contest for a chance to win and to instantly give back. In addition to being a symbol of love, hearts can also mean great power and caring, and this month your photos have the power to change the life of a grieving child. Regence BlueCross BlueShield of Oregon and Pro Photo Supply use CafeGive Social Photo Contest app to raise funds and awareness for The Dougy Center.

Cause marketing isn't a one-size-fits-all strategy for organizations, or a comprehensive cure-all for your cause or brand. Here are four things cause marketing can’t do, along with four strategies you should use in your next campaign to take advantage of the many benefits of cause marketing.

Home: those 4 letters mean something different for each of us. Prometheus Real Estate Group launches "Home Is Where The Heart Is" - a photo contest to celebrate the place that you call home, raise funds for Habitat For Humanity, and award a $500 West Elm gift card to one lucky contest winner.

Check out how Jump Start Your Heart San Diego reaches more donors than ever using CafeGive Social’s Donate App for Facebook and a heartfelt call to action to raise funds and awareness for children with congenital heart defects.

What’s not to “heart” about this campaign? For American Heart Month, WomenHeart uses CafeGive Social’s social media apps for Facebook to launch Heart Health Checkup: a shareable quiz to raise awareness and empower women to take preventative action against heart disease. Learn more to take charge of your heart health and take the quiz.
by Stephanie Arendt

Followers are the lifeblood of cause marketing campaigns. Passionate and vocal followers can make the difference between campaigns that lag along, and those that go viral overnight. A few dedicated champions can get you to that next level, and like all followers, they need attention, appreciation, & nurturing. Here are 4 simple steps to help you build a fanbase that's as fired-up about your cause, your content, and your brand as you are.

With 2014 barely a month old, it's that time of year when marketers start asking the big picture questions, like “Where is cause marketing headed?” and “What will be the next big thing in social media?” We asked pros Joe Waters, Sandra Morris, David Hessekiel, Maura Koehler-Hanlon, Wil Kristin, and Philips McCarty to take a look to the future, and weigh in on what they thought was in store for cause marketing for the next 10 years.

For the seventh year in a row, hands On Greater Portland and United Way of the Columbia-Willamette teamed up for United Way MLK Weekend of Service, and this year they are using CafeGive Social's innovative Social Impact Map app to connect volunteers and celebrate impact across the Pacific Northwest.