It's all about stories: ours and yours.

Every day, more and more buying decisions are being made based on socially responsible actions. Companies with authentic stories to share and inspiration to build around their brand are doing it with Cause Marketing initiatives. Now you can create great loyalty around your brand and build on your reputation as a good company. At CafeGive Social, we believe that every company has within it the power to make positive change that benefits the greater community.

The polls have closed, the votes have been tallied, the tails have wagged, the ears have been scratched, the chew toys have been chewed to mere scraps. We’re proud to finally announce that the winner of PetElect 2012, your choice for our cutest pet is Marcel, our CTO Ketan Sampat’s pet. Ketan will direct the donation to the Humane Society team that is focused on Hurricane Sandy Pet Relief.

CafeGive will celebrate a national movement that is making, November 27, 2012, a day dedicated to giving (#GivingTuesday) by offering businesses and their causes ready to deploy Facebook apps to support end of year giving. If you knew your company could raise money for important community causes or Hurricane Sandy victims with almost no effort - and even double your donation with matching funds from friends and customers - you'd do it, wouldn't you?
Thank you to all who joined us last night at our Social Media Roundtable where Author Andy Smith of The Dragonfly Effect shared the stories, philosophy and framework on how to use social media to have a positive social impact and help your business at the same time. His talk, his approach and his framework is targeted at businesses, but interestingly it seemed less about creating wealth through social channels than it was about doing the right things to create the richness of experiences.
Over the last few months, we have been busy learning about credit unions' community giving programs and how social media can increase the impact of community giving programs. Many of the credit unions we have talked to have corporate cause partnerships that align with their mission, have strong internal engagement and authentic commitment from leadership.
Whether we call it community involvement, strategic philanthropy, cause marketing or purpose based branding - when businesses and nonprofits successfully partner -- change happens. It’s good for the community, the business and its employees, and the mission of the nonprofit.
It’s always a kick to talk about what you love to do, your passions and your dreams. It’s even more of a thrill to share it with people who share your enthusiasm. That’s what the CafeGive CEO, Sandra Morris, did this week when she spoke with Joe Waters and Megan Strand of Cause Talk Radio about how small and medium sized businesses are using our new products to increase the community impact of their giving programs.
Social media's only making marketing stronger. Staying up to date with people, news, ideas, and events has never been easier, thanks to social media platforms like Facebook and Twitter. The world is more connected than ever before, and grows more so every day: Last week, Facebook reached one billion users, while YouTube receives four billion views every day and Twitter users tweet 400 million times daily.
This is a pretty exciting week for us. It marks an important milestone in our journey as entrepreneurs, and an exciting new page for our customers and the company. The three founders of CafeGive started with the idea that we could bring our years of internet marketing expertise and software experience to build a company dedicated to helping causes and businesses realize good together.

Every day, more and more buying decisions are being made based on socially responsible actions. Companies with authentic stories to share and inspiration to build around their brand are doing it with Cause Marketing initiatives. Now you can create great loyalty around your brand and build on your reputation as a good company.